Friday, February 26, 2010

Format Change Antagonizes Advertiser

After FM station WWMM—now WAPI-FM—100.5 in Helena, AL, announced a format change from alternative music to all talk, Jeff Tenner, owner of Soca Clothing in Homewood, AL, launched a Facebook group called "Save Live 100.5." Tenner said, "I'm an upset advertiser, and I'm also just an upset music listener." Tenner is clearly not the only upset listener; his Facebook group has grown to more than 20,000 members.

A casualty of the format change is Scott Register, whose specialty show "Reg's Coffee House" was broadcast on Live 100.5 on Sundays. He said, "I don't know if I'll be back. I do know that I'll probably be the last human voice you'll hear on Live 100.5." "Reg's Coffee House" had just celebrated its 13th anniversary in January, and its Facebook fan page credits the program with spawning Live 100.5.

Citadel said that Live 100.5, which came on the air in August 2008, had not generated the ratings or the revenue that owners needed to keep it going.

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