The National Association of Broadcasters has announced the winner of the third annual HD Radio Multicast Award. Washington DC’s WAMU-FM will receive the award for their bluegrass country station, 88.5-2.
“We are proud to present WAMU with the HD Radio Multicast Award,” said NAB Executive Vice President of Radio John David. “Their multicast channel embodies the spirit of the award through the use of their unique programming and listener interaction.”
The channel features 70 hours of content per week, including programs such as “The Katy Daley Show,” “The Ray Davis Show,” and “Stained Glass Bluegrass,” hosted by local personalities. The station communicates with listeners through their redesigned website and several social-networking sites. They also sponsor concerts, organize live broadcasts, and host a variety of events for the bluegrass community.
Winners of the NAB HD Radio Multicast Award are recognized for their ability to create innovative or groundbreaking programming on their multicast channel. To be eligible for the award, stations submitted information about the channel’s programming, on-air personalities, promotions, branding elements, and Web sites to describe the qualities that separate their multicast channel from their main station.
The award will be presented during the NAB Radio Luncheon (sponsored by ASCAP and hosted by Fox Business Network anchor Alexis Glick) on Friday, Sept. 25, at the NAB Radio Show in Philadelphia. The luncheon will also include the presentation of the National Radio Award, which will be given this year to Ed Christian, CEO of Saga Communications.
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